What is happening
Starting April 30, ICANN, the non-profit that runs the global domain name system, will accept applications for new top-level domains. This is only the second time this has happened since the internet began allowing custom extensions; the first round was in 2012.
Key dates and scope
- Application window: opens April 30 and runs until August 12.
- Round name: Round 2026.
- What is allowed: new first-level domain extensions based on geography, institutions, brands and other terms. Examples mentioned include .roma, .sicilia and .fisco.
- Language support: the program will expand internationalized domain names for more than 300 languages.
Why it matters
This opening gives organizations a chance to create memorable, branded web addresses that match a territory, a sector or a company name. For Italy, authorities point to potential benefits for the Made in Italy brand, cultural cities and specific supply chains.
Risks and recommendations
Alongside the opportunities there are risks. Private actors could try to register domains that evoke cities, regions or public institutions. That can create conflicts over public interest and digital identity.
What authorities and companies are advised to do:
- Consider applying for a dedicated top-level domain if it helps protect and promote a brand, a territory or a sector.
- Monitor third-party applications during the submission period and be ready to oppose registrations that misuse institutional or territorial names.
- Treat domain names as digital assets and plan governance accordingly.
How to apply
Applications must be submitted according to ICANN procedures. ICANN will review and evaluate all requests following its rules for the Round 2026 program.
In short: if your city, agency or business cares about its digital presence, this is a moment to think strategically. If you do nothing, someone else might register the name with less-than-ideal intentions.
