AS Roma has announced a new main sponsor: Eurobet.live. The logo will debut on the giallorossi shirt this Sunday in Como, and the club says the arrangement should bring in roughly 50 million euros across three full seasons plus the final part of the current campaign.

What the deal covers

The agreement runs from this season through 2028-29. In the club statement, Roma described the partnership as the start of a strategic collaboration between two brands that share a similar DNA, built on passion, resilience and a drive for excellence.

Why it matters

This sponsorship follows the club's recent commercial moves, including the deal with Wizz Air. For Roma, it is another step in expanding the club's commercial footprint. For Eurobet.live, a livescore platform focused on real-time results and statistics, the partnership is described as a way to connect authentically with football and the wider sports community and to create social, cultural and local value.

Voices from the club and the partner

Ryan Friedkin, Roma's vice president, said the two sides share an ambition to develop digital initiatives that engage fans across Roma's platforms. He highlighted combining Roma's global fanbase with Eurobet.live's experience in infotainment and digital content to create new ways for supporters to connect with the club.

Andrea Faelli, CEO of Eurobet Italy, called AS Roma one of the most iconic clubs in Italian and European football. He said the partnership goes beyond a simple commercial agreement and is part of a multi-year project that will reach into Roma's 2027 centenary and beyond.

How the deal started

Michael Gandler, who leads the club's business and revenue activities, revealed an anecdote about the negotiations. He said that one of his first meetings after arriving at the club was with Eurobet, and that the relationship began very quickly after that meeting.

Event and reaction

The announcement was made at an event attended by the first team. Players including team leaders Gianluca Mancini, Bryan Cristante and Lorenzo Pellegrini, plus new signings Donyell Malen, Eduardo Zaragoza and Robinio Vaz, immediately tried on the new shirts and posed together on stage.

Gian Piero Gasperini, the coach, called this a decisive moment of the season. He said the team is playing for everything, that they are ready and that the new shirt gives them an extra boost. He added that the shirt now feels both more beautiful and more significant, and that everyone is proud.

Quick facts

  • New main sponsor: Eurobet.live
  • Logo debuts: Sunday, in the match at Como
  • Estimated value: ~50 million euros across three full seasons plus the remainder of the current season
  • Agreement length: from this season through 2028-29
  • Partner profile: live scores and sports statistics platform

The deal aligns with Roma's broader commercial growth strategy and signals a deeper digital push aimed at engaging fans worldwide.