Netflix has officially kicked off production on Long Vacation, a new Korean romance series from Lee Jung-hyo, the director of Crash Landing on You, and writer Jung Hyun-jung, one of the industry’s most established romance writers. The streamer marked the start of the project on Wednesday by sharing images from the show’s first table read in Seoul. Because apparently even a first meeting now needs a publicity rollout, Netflix is not exactly being shy about its expectations.

The cast

The series brings together two of Korea’s most closely watched younger stars.

  • Choo Young-woo stars as Demon 3375, a powerful being who has spent centuries on earth without understanding love.
  • Lee Se-young plays Deul-pan, a capable hotel room attendant whose life is considerably less mystical, but still not easy.

Choo won the Baeksang Award for Best New Actor last year, boosted by recent work in The Tale of Lady Ok, The Trauma Code: Heroes on Call and Head Over Heels. Lee is known for performances in The Red Sleeve and What Comes After Love.

The story

According to the series premise, Demon 3375 repeatedly crosses paths with Deul-pan at a seaside hotel. Those encounters gradually develop into an unlikely relationship that begins to upend everything the demon thought he understood about love, which is convenient for the plot and very inconvenient for his emotional stability.

Why Netflix is paying attention

The project has strong pedigree behind it. Lee Jung-hyo has become one of Netflix’s most reliable Korean hitmakers. After Crash Landing on You, one of the platform’s most-watched K-dramas ever, he went on to direct the original series Doona! in 2023 and the Jeon Do-yeon thriller The Price of Confession in 2025.

Jung Hyun-jung’s résumé covers more than a decade of television romance, including I Need Romance, Romance Is a Bonus Book, Lovestruck in the City and Discovery of Love.

Part of a much bigger Korean push

Long Vacation arrives as Netflix continues to lean hard into Korean content. In January, the company announced a 33-title Korean slate that ranged from a new season of Singles Inferno to the rom-com Boyfriend on Demand, starring Blackpink’s Jisoo, and Lee Chang-dong’s Possible Love, the director’s first film in eight years and a possible festival contender this fall.

Korean programming remains one of Netflix’s most important content engines outside the United States. That was reinforced just last week when the BTS comeback concert broadcast live from Seoul’s Gwanghwamun Square drew 18.4 million viewers and reached No. 1 on Netflix in 24 countries. Subtle, as always.