Netflix has increased subscription prices once more. If you were hoping for a break, sorry. The company raised its ad-supported basic tier and bumped up both the standard and premium plans.
New prices at a glance
- Ad-supported basic: $8.99 per month, up from $7.99
- Standard: $19.99 per month, up from $17.99
- Premium: $26.99 per month, up from $24.99
Where this info came from
The price change was shown on an updated Netflix support page and was reported by other outlets. Netflix itself has not provided a public explanation for this specific increase.
Why Netflix might be doing this
Netflix has not spelled out a reason, but the company has been expanding features and business lines. Since the last price update in January 2025, Netflix has added video podcasts, experimented with live events, launched new TV games, and updated its TV and mobile apps. It also pursued a major acquisition but did not complete it.
Money and context
- Netflix reported about $1.5 billion in advertising revenue in 2025.
- Total revenue for 2025 was $45.2 billion.
- Other streaming services have also raised prices in recent months, including Prime Video, Crunchyroll, Paramount Plus, HBO Max, and Apple TV Plus.
Note: The earlier report misstated Netflix’s 2025 revenue. The correct figure is $45.2 billion.
What this means for you
It is not yet clear when the new prices will apply to existing subscribers. If you are an account holder, watch your billing notices or your Netflix account page for timing details. The company has not issued a detailed public comment about this latest hike.
If you are thinking about cutting costs, now might be a moment to compare services, check shared plans you qualify for, or decide which subscriptions you actually use. Or accept higher bills and keep watching. Your call.
