Pop Mart is bringing its Labubu character into the football world with an official collaboration with FIFA ahead of the 2026 World Cup. This is Labubu's first official sports partnership and it arrives as the tournament prepares to take place in the United States, Mexico, and Canada.
Drop date and availability
The Labubu x FIFA collection goes on sale online in the United States on April 2 at 10 PM ET. Physical stores will carry the drop starting April 3. Pop Mart also plans FIFA-themed pop-ups and installations in select World Cup host cities across North America as part of the rollout.
What is in the collection
- Vinyl plush doll: Labubu dressed in full match gear, with mini football boots, a team kit, and a tiny FIFA World Cup trophy meant to echo a title-winning moment.
- Pendant keychain: A wearable Labubu accessory that includes a small zipper pouch and football-inspired details.
- Lifestyle items: A wider range of pieces such as pendant keychains, mini pendant light blind boxes, bottle opener fridge magnets, a glass cup series, and football mini bag designs.
The release ties into Pop Mart's broader activity around the 2026 World Cup, with events and retail activations planned across the host nations.
Earlier this month, Pop Mart also unveiled a limited-edition collaboration with Sanrio that brought Hello Kitty designs into the brand for the first time.
