Someone out there wanted Charizard so badly they paid more than a decent used car for a single snack. The Cheetozard, a Flamin Hot Cheeto that happens to look like Charizard, sold at auction for $87,840 and has been entered into the Guinness World Records.
How a snack went from bag to record book
The odd little chip was found by Paul Bartlett of 1st and Goal Collectibles while cleaning his store sometime between 2018 and 2022. He framed the Cheeto inside a Pokemon card-style display after spotting the resemblance to Charizard and kept it as a collectible.
Paul originally bought the item on eBay for just $350. In February 2025 the preserved Cheetozard resurfaced at a Goldin auction, where bidding got very serious, very fast. After a 22 percent buyer fee, the final price came to $87,840.
What Guinness recorded
On March 16, Guinness World Records announced the Cheetozard as the record holder for the highest price paid for a videogame likeness corn snack. The sale represents almost a 25,000 percent increase over the original $350 purchase and will appear in the 2026 gamer edition of the record book.
Context and other spicy sales
- Goldin, the auction house that handled the Cheetozard sale, also sold a record-setting Pokemon card earlier, a Pikachu Illustrator that fetched more than $16 million.
- This Cheetozard is not the most expensive Cheeto ever sold. In 2017 a Cheeto shaped like Harambe reached about $100,000 on eBay.
So there you go. A crunchy, spicy snack achieved collectible immortality and a new world record. If you spot a snack shaped like something iconic in your pantry, maybe dust off your phone before you take a bite.
